In cases they don’t find their answer or the text isn’t engaging enough, they don’t continue in word-by-word reading and start scanning the rest of the content. Readers, searching for a quick answer to their query, focus on several first sentences of a text. Source: Nielsen Norman Group (edited) F-Shaped Reading Pattern – Shape of Letter “F”į-shaped scanning pattern is one of the most common ones. What are the common reading patterns for websites?
SCANNING MEANS THAT THE READER HOW TO
Users who understand how to perform their intended activity much faster, are willing to do so. Scannable content impacts conversions and website usability as well. In general, pages with a layout that can be scanned easily, have a lower bounce rate, readers can easily navigate in the text, and find what they came for - answers to their questions. The well-scanned structure of the content is tremendously essential and should not be taken lightly when designing a website. Based on models along which users scan your web, you will be able to place important and relevant information exactly at the points your users pay attention to. Once you understand the scanning patterns that you should incorporate into your website, you hit the jackpot. I know how bad it sounds, but honestly, there is no reason for frustration. According to Nielsen Norman Group, 79% of users only scan the page or screen. In the online world, people don’t read word-by-word. Especially those of you who play with every single word in your articles might be disappointed.
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